Additionally, the tool is free and it’s extremely swift and simple to sign in and start exploring your data. The audience analytics provided by YouTube Studio breaks down returning viewers, unique viewers, and subscribers, and delivers reports on when your viewers are on Youtube, their watch time in hours, what other channels they watch, or what their top end screen element types are. Detailed insights and an understanding of video metrics can be vital for musicians and their teams. Most importantly, YouTube leverages greatly from being owned by Google which provides the users of YouTube Studio with exclusive information on the traffic sources for their channel and video views, as well as detailed marketing metrics like impressions, engagement, and click-through-rate (CTR). ![]() ![]() The analytics that YouTube Studio offers can therefore come incredibly handy and be a source of useful insights into your video marketing strategy, popularity and growth across the platform. As of the end of 2021, YouTube has approximately 2.2 billion users worldwide which crowns it the queen of streaming platforms.
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